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Making Strategy: The Journey of Strategic Management Colin Eden

Making Strategy: The Journey of Strategic Management

Colin Eden

Published April 1st 2013
ISBN : 9781446265192
ebook
518 pages
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 About the Book 

This book approaches strategy-making in a way that is designed to assist most organizations develop strategy appropriate to their size, purpose and resources.It provides a much-needed guide to the strategy-making process by: elaborating the keyMoreThis book approaches strategy-making in a way that is designed to assist most organizations develop strategy appropriate to their size, purpose and resources.It provides a much-needed guide to the strategy-making process by: elaborating the key concepts and theories of strategic management- by illustrating through case vignettes the issues inherent in the process of strategy-making- and by providing extensive and detailed practical guidelines on the methods, techniques and tools employed in the case vignettes.Key themes explored are: the crucial significance of political feasibility- the role of participation- emphasis on stakeholder management- thinking about alternative futures within the overall process of stra